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Media Spend Approval Automation

The Agency Spend Problem
Is an Approval Problem

SpendApproval eliminates the $22B annual programmatic waste from delayed, lost, and unauthorized media spend decisions across agencies, clients, and platforms.

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Median approval latency
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Decision audit coverage
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Escalation channels
The Problem

Why Agencies Hemorrhage Budget

Every hour a spend approval sits in someone's inbox, the campaign loses pacing, the client loses trust, and the agency loses margin.

Approval Bottlenecks
Average creative review takes 8 days and 3+ revision cycles. Senior stakeholders are in meetings, on planes, or across time zones. Campaigns miss their launch windows.
Zero Audit Trail
Approvals happen in email threads, Slack DMs, and verbal hallway conversations. When a client disputes a charge, there's no immutable proof of authorization.
Unauthorized Spend
Media buyers push campaigns live without proper sign-off. Only $0.36 of every programmatic dollar reaches a consumer — the rest is lost to intermediaries and low-quality inventory.
Escalation Chaos
No systematic escalation when an approver is unavailable. The backup doesn't know they're the backup. Critical deadlines pass silently.
Cross-Platform Blindness
Google Ads, Meta, TikTok, DV360 — each has its own budget controls. No unified view of total client spend commitments across platforms.
Compliance Exposure
SOC 2 Trust Services Criteria require documented authorization controls for financial commitments. Manual processes create gaps that auditors flag every quarter.
The Solution

Every Angle Covered

SpendApproval is purpose-built for the agency media buying workflow, addressing every pain point with verifiable, auditable technology.

Multi-Channel Escalation
Email, SMS, Slack, and phone calls — with configurable chains per agency/client pair. Quiet hours respected. Automatic step advancement on timeout.
One-Touch Phone Approvals
Approvers can approve or reject by pressing 1 or 2 on their phone during an automated call. No app required, no login needed — works from any phone on Earth.
Immutable Receipt Chain
Every approval, rejection, escalation, and enforcement action generates a cryptographically hashed receipt. Integrity is verified on every read.
Cryptographic Approval Links
Every approval link is cryptographically signed with rotating keys. Tokens encode the request ID and expiry — they cannot be forged, reused, or tampered with.
Automatic Enforcement
On rejection or timeout, automatically pause campaigns, reduce budgets, or notify stakeholders. Enforcement receipts are sealed and immutable.
Global Edge Architecture
Runs entirely on global edge compute — distributed across 300+ locations, serverless, no cold starts. Stateful singletons for dedicated coordination per approval.
The Flow

From Request to Receipt in Seconds

Every approval follows an automated, audited, enforceable path — with multi-channel escalation if the approver doesn't respond.

01
Request Created
API + Signed Token
02
Escalation
Email → SMS → Phone
03
Decision Made
Web / Phone / Timeout
04
Receipt Sealed
Hashed + Immutable
See It Live

Explore the Interactive Demos

Walk through real approval workflows — from creating a spend request to receiving a sealed receipt.

Agency Dashboard
Create spend requests, configure escalation policies, and monitor approval status in real time.
Client Portal
Experience the approver's view — review requests, approve with one click, and see sealed receipts.

Want the full technical deep dive? View the Capability Deck

FAQ

Frequently Asked Questions

Everything you need to know about SpendApproval.

SpendApproval is a media spend approval automation platform built for advertising agencies. It replaces manual email-based approval workflows with a system that escalates across email, SMS, Slack, and phone calls — producing a cryptographically sealed audit trail for every decision.

When a spend request is created, SpendApproval generates a cryptographically signed approval link and sends it to the designated approver via email. If the approver doesn't respond, the system automatically escalates through SMS, Slack, and phone calls. Approvers can approve or reject with a single click or by pressing 1 or 2 on their phone. Every action is sealed into an immutable receipt.

SpendApproval is built for advertising agencies, media buyers, agency CFOs, client-side marketing directors, and compliance officers who need to authorize media spend across platforms like Google Ads, Meta, TikTok, and DV360.

Email-based approvals have no escalation, no audit trail, no enforcement, and no timeout handling. SpendApproval provides automatic multi-channel escalation, cryptographically sealed receipts, automatic enforcement actions (pause campaigns, reduce budgets), and configurable timeout policies — all with a median approval latency of 4 seconds.

SpendApproval uses cryptographically signed approval links with rotating keys, AES-256-GCM field-level encryption for sensitive data, zero-trust access controls at the edge, and immutable receipt chains with hash verification. All traffic routes through Cloudflare's global edge network.

SpendApproval supports enforcement actions across ad platforms. On rejection or timeout, it can automatically pause campaigns, reduce budgets, or notify stakeholders. The platform is designed to work with Google Ads, Meta, TikTok, DV360, and other programmatic platforms.

SpendApproval uses configurable escalation chains. If an approver doesn't respond to the initial email, the system escalates through SMS, Slack, and automated phone calls with DTMF keypad approval. If all channels are exhausted, the system enforces the configured timeout policy — which can auto-reject, auto-approve, or escalate to a backup approver.

SpendApproval is designed to satisfy SOC 2 Trust Services Criteria for authorization controls. Every approval decision produces an immutable, cryptographically hashed receipt. The system provides full audit coverage — 100% of decisions are documented with approver identity, timestamp, channel, and decision rationale.